THE FOUNDER'S NOTE
Each one of us as a woman navigates through life with multiple hats. We multitask as homemakers, mothers, professionals, entrepreneurs, and as individuals of our own dreams — all at once.
From the subtle shifts of everyday living to the profound changes of motherhood, age, and experience, our silhouette is never stagnant. It carries the marks of growth, resilience, and beauty in every curve, line, and form.
To keep up with this constantly evolving canvas and meeting the demands of the modern dynamic lifestyle without stepping down on style and glamour, I ventured into this industry to curate outfits that make every woman feel the best version of herself at every point in life.
AbrakH thus offers an array of contemporary styles in unique cuts and fluid fits that celebrate every shape and size of your story. When in Abrakh, you will always have your looks put together while you seamlessly transition from day to night, from brunch to boardroom, from work to vacay or shopping sprees to evening soirées.
— Priyanka S
THE VISION
At ABRAKH we have re-imagined ethnic silhouettes and designed them into ‘Co-Ord Sets’ that depict a very contemporary artistry. Each design culminates from purely clean, minimal and fluid lines; and offers an exotic interplay of colours and luxurious, lightweight and breathable fabrics.
DESIGN DESCRIPTION: The Co-Ord sets are modern versatile pieces that have been curated in an array of various styles and are tailored in flexible and fluid fits for every type of slender as
well as full body types.
Our range includes
- Lounge-wear Co-Ords- elevated essentials that are ultra comfortable yet aesthetic;
- Work-wear Co-Ords that are a blend of sophistication, comfort and style;
- Resort-wear Co-Ords are shaped in fluidic breezy kaftans that are versatile and can also be styled with any bottoms from our collection;
- Festive Co-Ords that are crafted with a unique palette of colours and intricate embroideries.
Our designs are therefore a blend of luxury and ease woven into your every day to make you feel comfortable, confident, and stylish all at a thoughtful and accessible price.
COLOUR THEME: Drawing inspiration from the meaning of our brand name ‘ABRAKH’ we have used very muted earthy tones of ochre set in contrast with beige, sage green, dusty rose, mineral greys and smokey browns.
Besides, all Co-Ords come in ivory and black that are essential for every wardrobe and are never out of style.
